Tudor Black Bay 54 "Lagoon Blue": summer on your wrist
Summer 2025 didn’t keep us waiting—just like us, even the warm season was eager to discover the latest release from Tudor. A timepiece that already evokes distant horizons, turquoise waves, and white sand: the new Black Bay 54 "Lagoon Blue."
This fresh and contemporary take on one of the Swiss maison’s most iconic models blends timeless elegance with the relaxed energy of a perfect vacation.
The launch of this watch perfectly coincides with the beginning of the most anticipated season of the year, making it the ideal companion for those who seek style, functionality, and a sense of adventure.
Because, as Tudor reminds us, a watch doesn’t just tell time—it transforms it.
A dial inspired by the sea
The Black Bay 54 "Lagoon Blue" captures the lightness and freedom of long summer days.
With its perfectly proportioned 37mm case and distinctive “Lagoon Blue” dial, this timepiece reflects the very essence of the season.
Every detail pays tribute to water: the deep, luminous blue of the dial, the polished bezel, and the five-link satin-finished and polished bracelet featuring the “T-fit” clasp, which ensures a flawless fit on the wrist.
The result? A style that fuses sporty character with refined elegance—perfect for a stroll along the seafront or a sunset dinner with an ocean view.
No compromise between performance and style
Beyond its striking looks, the new Black Bay 54 "Lagoon Blue" offers all the technical excellence that defines the Tudor name: water resistance up to 200 meters, the in-house COSC-certified MT5400 movement, a power reserve of approximately 70 hours, and unwavering reliability—even in the harshest conditions.
In short, it’s the ideal watch for those who love to explore and seize every moment, as well as for those who prefer to live life at a slower pace.
Now available at Florio Folini boutiques
The new Tudor Black Bay 54 "Lagoon Blue" is available starting June 2025 at Florio Folini’s boutiques in Sondrio and Livigno.
Come and experience it in person—let yourself be swept away by the summer energy of a timepiece that turns every second into a moment to remember.
